網站的種類與特性
多媒體網頁由於所針對的觀眾及設計的理念不同，形成各式各樣得網站。有的為教育的目的，提供上課的教材；有的為找工作，提供個人的履歷；有的為尋求商機，提供產品的說明。它們雖然呈現不同的編排形式，不同類的色感；但是大致上可以分成兩大類。一種是以提供資訊為導向的網站﹝Information-based
Sites﹞，另一種是提供經驗為導向的網站﹝Experience-based Sites﹞。
資訊導向的網站
資訊導向的網站通常看來比較嚴謹，其內容安排比較邏輯化。一般來說，內容先以目錄方式表現，再次提出摘要說明，最後呈現細節。網頁上所提供的視覺圖像，跟內容文字一樣，也是資訊的一種呈現。資訊導向的網站很重視將資訊傳遞給觀眾的過程和效果。這類網站通常包括：
經驗導向的網站
經驗導向的網站通常看來比較不那麼嚴謹，甚至具實驗性與叛逆性。其內容安排較注重技巧呈現，甚至主動帶領觀眾歷經一場網頁旅遊或經驗的回憶。這類網站通常包括：
十種不同服務性質的網站
絕大部份的網站都兼具資訊導向與經驗導向的雙重性質，只是其份量有所不同而已。因此若依服務性質來分，大概又可區分為以下各類：
- Sites
that Play: Movies, Music, and Entertainment
派拉蒙電影公司
﹝首頁範例﹞
(http://www.paramount.com/)
Everyone
needs a daily dusting-off from the edges of the work-a-day world.
Most of us do this by going to a movie, enjoying humor, music, books
and magazines, sports, or playing games. Everyone has his or her preferred
method of entertainment, and some extension of these favorites can
be found on the Internet.
When fun, games and
the Web come together, it's an especially exciting time. Many analysts
suggest that Web is moving in the direction of merging the many
forms of in-home entertainment enjoyed today. When bandwidth problems
are solved, and technologies such as cable TV and new media converge,
the world will know new levels of interactive pleasure.
- Sites
that Speak: Newspapers nd Magazines
美國新聞與世界報導
﹝首頁範例﹞
(http://www.usnews.com/)
Newspapers
and magazines are the print venue for humanity's expression. They
keep people informed, entertained, and, in some cases, change the
course of political destinies.
Publications on the
Web function in much the same way, although there's the exciting
element of access to a much broader range of titles that might otherwise
require a lot of effort to find. These include papers and magazines
from cities, states and countries all over the globe. This is the
so called Information Ages in action.
Online publications
are, in fact, one of the hottest types of Web sites, As such, there
are many of them, so I urge you to go exploring and find ones that
meet your interests, as well as the example offered here, for the
purpose of design commentary and learning.
- Sites
that Teach: Arts, Culture, and the Humanities
美國史密森印地安博物館
﹝首頁範例﹞
(http://www.si.edu/organiza/museums/
amerind/start.htm)
What
is art? Every individual will have a unique definition, and in a place
as content-rich and culturally diverse as the Web, many interpretations
of art will exist. The unifying theme between various displines of
art is the art is human expression, it seeks to answer questions,
or to convey a belief of emotion, sometimes to motivate, still other
times to unify.
It is interesting to
search through the many art resources that exist. There are numerous
human exzpressions on the Web, and some very good art indices, but
it comes as a surprise that many art sites severely lack an understanding
of the Web medium. This can especially be seen with various museum
Webs. Of course, there are some very significant exceptions to the
way art is handled on the Web, for example, the Smithsonia Native
American Indian Museum. This colorful and enriching Web site is
among the better designed of the Smithsonia collection online, which
is quite extensive and well worth many visits.
- Sites
to Live By: Beauty, Fashion, Health, and Lifestyle
Gadabout 沙龍
﹝首頁範例﹞
(http://www.gadabout.com/)
People
have long held a fascination for what is beautiful and fashionable.
The desire for good health, living well and feeling good are also
universal. Therefore, a Web dedicated to beauty, fashion, health,
and lifestyle has to show how new media/new models can convey ideas
to keep people healthy and happy.
- Sites
that Network: Computers, Internet, and the Web
夢想家網站
﹝首頁範例﹞
(http://www.dreamer.com.tw/)
Computer
resources on the Web are very extensive. There could be entire books
dedicated to the interesting content and often fine design that
sites in this category express. These sites offer important content
resources so that they have a full staff of writers and journalists
who develop the day-by-day content.
- Sites
that Explore: Travel and Adventure
Lonely Planet Online
﹝首頁範例﹞
(http://www.lonelyplanet.com/)
- Sites
with Spice: Food and Beverage on the Web
野玫瑰咖啡公司
﹝首頁範例﹞
(http://www.desert.net/wilderose/)
- Sites
that Express: People on the Net
Erzetic, Blaz - 2d,
3d and web design
﹝首頁範例﹞
(http://erzo.nety.net/)
- Sites
for kids: Education, Games, Items of Interest with Children in Mind
Crayola 蠟筆公司
﹝首頁範例﹞
(http://www.crayola.com/)
- Sites
that Sell: Company Presence on the Web
美國西爾斯百貨公司
﹝首頁範例﹞
(http://www.sears.com/)
Some
of the best uses for the Web are the extension of corporate image,
customer relations, and access to information that the internet
so convenveniently offers. Through customer service, the Web offers
a very progressive and convenient method of providing customers
with on-demand access to account information.
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